Mixue
Pearled tapioca, the key ingredient in bubble tea.© Nancy Kennedy/Shutterstock.comMixue Bingcheng, commonly known as Mixue, is a Chinese fast-food company specializing in ice cream, tea-based drinks, and other inexpensive menu items. Founded in Zhengzhou, China, Mixue has grown from a small local business into a large franchise with thousands of locations. Its rapid expansion, low pricing strategy, and highly...