zpostcode
Timeline: The History of Mattel
Nov 27, 2024 2:47 AM

  Like many iconic American companies, Mattel sprang from modest roots. Begun in a garage in 1945 by a husband and wife and their friend, the company—then known as Mattel Creations—had yet to embrace toy making as a way to success. That changed in 1947 with the introduction of a toy ukulele that was designed to make learning music fun for children.

  In the years that followed, a few other popular products debuted and helped the company to grow, but it wasn’t until 1959 and the introduction of the Barbie doll that Mattel really took off. More big sellers soon followed: Chatty Cathy, the Ken doll, Hot Wheels cars, and more.

  Barbie’s success allowed Mattel to go public, and in a few years, the company’s shares began trading on the New York Stock Exchange. The inflow of capital allowed Mattel to go on a buying spree, acquiring numerous other toys and toy makers around the world, helping to create the company we know today.

  Explore the growth of Mattel, from its humble beginnings to the blockbuster Barbie film, in our presentation of the toy maker’s evolution in pictures.

Comments
Welcome to zpostcode comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
Recommend >
Boy George
  Boy George British singer Actions Share Share Share to social media Facebook X URL https://www.britannica.com/biography/Boy-George Share Share Share to social media Facebook X URL https://www.britannica.com/biography/Boy-George Also known as: George Alan O’Dowd Written by Fred Frommer Fred Frommer is a sports historian, author, and writer who has written for a host of national publications. Fred Frommer Fact-checked by The Editors of...
disc golf
  disc golf sport Actions Share Share Share to social media Facebook X URL https://www.britannica.com/sports/disc-golf Share Share Share to social media Facebook X URL https://www.britannica.com/sports/disc-golf Also known as: Frisbee golf Written by Daniel Roddick Daniel Roddick Fact-checked by The Editors of Encyclopaedia Britannica Encyclopaedia Britannica's editors oversee subject areas in which they have extensive knowledge, whether from years of experience gained...
Nicola Olyslagers
  Nicola Olyslagers Australian track-and-field athlete Actions Share Share Share to social media Facebook X URL https://www.britannica.com/biography/Nicola-McDermott Share Share Share to social media Facebook X URL https://www.britannica.com/biography/Nicola-McDermott Also known as: Nicola Lauren Olyslagers, Nicola McDermott Written and fact-checked by The Editors of Encyclopaedia Britannica Encyclopaedia Britannica's editors oversee subject areas in which they have extensive knowledge, whether from years of experience...
America the Beautiful
  America the Beautiful song by Bates Actions Share Share Share to social media Facebook X URL https://www.britannica.com/topic/America-the-Beautiful Share Share Share to social media Facebook X URL https://www.britannica.com/topic/America-the-Beautiful Written by Connie Deng Connie Deng is a writer specializing in fine arts. She graduated from Northwestern University, where she majored in journalism as well as art theory and practice. Connie Deng Fact-checked...
Information Recommendation
Jacob Elordi
  Jacob Elordi Australian actor Actions Share Share Share to social media Facebook X URL https://www.britannica.com/biography/Jacob-Elordi Share Share Share to social media Facebook X URL https://www.britannica.com/biography/Jacob-Elordi Written by Michael McDonough Michael McDonough was a media team intern at Encyclopaedia Britannica. He is expected to graduate in 2023 from Northwestern University. Michael McDonough Fact-checked by The Editors of Encyclopaedia Britannica Encyclopaedia Britannica's...
Adam Strange
  Adam Strange comic-book character Actions Cite verifiedCite While every effort has been made to follow citation style rules, there may be some discrepancies. Please refer to the appropriate style manual or other sources if you have any questions. Select Citation Style MLA APA Chicago Manual of Style Copy Citation Share Share Share to social media Facebook X URL https://www.britannica.com/topic/Adam-Strange Give...
The franchise disclosure document (FDD): An all-in-one rulebook, guidebook, and almanac
     Somewhere along the path toward becoming a franchisee, you’ll come across a comprehensive document that outlines almost everything you need to know about the business you’re looking to purchase. It’s called the franchise disclosure document, aka the FDD.   The FDD is a legal disclosure document—required by the Federal Trade Commission (FTC)—that provides comprehensive franchise details, including business model, trademarks,...
Jill Stein
  Jill Stein American politician and physician Actions Share Share Share to social media Facebook X URL https://www.britannica.com/biography/Jill-Stein Share Share Share to social media Facebook X URL https://www.britannica.com/biography/Jill-Stein Also known as: Jill Ellen Stein Written by Sophia Decherney Sophia Decherney is a freelance writer at Encyclopædia Britannica. Sophia Decherney Fact-checked by The Editors of Encyclopaedia Britannica Encyclopaedia Britannica's editors oversee subject...
Little House on the Prairie
  Little House on the Prairie American television series Actions Share Share Share to social media Facebook X URL https://www.britannica.com/topic/Little-House-on-the-Prairie-American-television-series Share Share Share to social media Facebook X URL https://www.britannica.com/topic/Little-House-on-the-Prairie-American-television-series Written by Barbara A. Schreiber Barbara Schreiber is an Editorial Assistant at Encyclopædia Britannica. Barbara A. Schreiber Fact-checked by The Editors of Encyclopaedia Britannica Encyclopaedia Britannica's editors oversee subject areas in...
effective altruism
  effective altruism social movement Actions Share Share Share to social media Facebook X URL https://www.britannica.com/topic/effective-altruism Share Share Share to social media Facebook X URL https://www.britannica.com/topic/effective-altruism Also known as: EA Written by Isabel Brodsky Isabel Brodsky is a playwright, stand up comedian, and editor based in Chicago. Isabel Brodsky Fact-checked by The Editors of Encyclopaedia Britannica Encyclopaedia Britannica's editors oversee subject...
blue light
  blue light physics Actions Share Share Share to social media Facebook X URL https://www.britannica.com/science/blue-light Share Share Share to social media Facebook X URL https://www.britannica.com/science/blue-light Written by Michael McDonough Michael McDonough was a media team intern at Encyclopaedia Britannica. He is expected to graduate in 2023 from Northwestern University. Michael McDonough Fact-checked by The Editors of Encyclopaedia Britannica Encyclopaedia Britannica's editors...
J. Max Bond, Jr.
  J. Max Bond, Jr. American architect and educator Actions Cite verifiedCite While every effort has been made to follow citation style rules, there may be some discrepancies. Please refer to the appropriate style manual or other sources if you have any questions. Select Citation Style MLA APA Chicago Manual of Style Copy Citation Share Share Share to social media Facebook...